ABOUT HERCAPITAL
We exist because 2.3% is unacceptable.
Women own 42% of U.S. businesses but receive a fraction of the capital. That's not a pipeline problem — it's a system problem. HerCapital is an independent publication that arms women business owners with the strategies, data, and real stories they need to navigate a funding landscape that wasn't designed for them. We don't sugarcoat the problem, and we don't stop at naming it — every piece we publish ends with something you can do.
What We Cover
Strategy
Tactical guides for every funding path — from SBA loans and grant applications to pitch decks and alternative financing. Built by women who've navigated every obstacle you're about to face.
Stories
Unfiltered founder experiences from every stage, industry, and funding path. No inspiration-porn — real accounts of what worked, what didn't, and what nobody told them going in.
Data
The numbers that drive the conversation — venture capital stats, lending discrimination data, industry analysis, and trend reports. Sourced, cited, and updated annually.
"We don't do pity. We do strategy."
HerCapital is editorially independent. No lender, investor, or organization pays for coverage, and none ever will. Our analysis is built on data, not relationships. When a funding source is good, we say so. When it's predatory, we say that louder.
We believe that information is the best equalizer. The funding gap isn't just about money — it's about access to the knowledge that makes money flow. Women founders don't need a cheerleader. They need the same playbook that's been quietly passed around boardrooms and country clubs for decades.
Every article we publish meets a simple test: does this help a real woman make a better decision about her business's capital? If it doesn't, we don't publish it.
Who This Is For
HerCapital is for...
- First-time founders who need a real roadmap to their first loan or investment
- Established owners hitting a revenue ceiling and looking for growth capital
- Women who've been denied funding and want to know why — and what to do next
- Advisors, mentors, and allies who want to understand the structural barriers their clients face
- Anyone who believes 2.3% is a problem worth solving with better information
HerCapital is not...
- A cheerleader — empowerment here comes through strategy, not slogans
- A victim narrative — we name what's broken, then we show you how to win anyway
- A sales funnel — no affiliate links, no sponsored content, no "Top 10 Lenders" listicles
- Inspirational wallpaper — if a piece doesn't end with something actionable, we cut it
- Exclusively for startups — we cover every stage, from side hustles to acquisitions